Waze fires, forced by the pandemic to review its expansion plans and close several offices in some countries. The news arrives via e-mail with a message addressed to all employees. It is not a bolt from the blue, probably, given that the numbers recorded by the company bought by Google in 2013 were not good for a few months now. The lockdown has left indelible marks, which cannot be erased even with the resumption of activities. Without taking into account the decrease in travel by those who now work remotely at home.
5% of workers will be forced to look for another job, and Waze will strive to find solutions even within Google itself, if necessary. Aware of the difficult moment we are going through, the company will put in place social safety nets that allow those laid off to obtain health insurance for part of 2021 and sufficient economic coverage to face the period.
The numbers, they said: Waze thrives on traffic, and if the traffic is not there it is obvious that the situation is serious (for the company). In particular, the collapse of active users each month, as well as the number of kilometers traveled by each of these, have affected. In March it was the same Waze – rightly – to launch the appeal to stay at home (the opening image appeared on the app screen), well aware, however, that this situation would have led to repercussions on its business. During the lockdown, 60% fewer kilometers were traveled around the world compared to the daily average, with Italy reporting the most negative data ever with mobility collapsed by more than 90%.
Also affected by the crisis was Carpool, a carpooling service born a couple of years ago which, with the lockdown, underwent an obvious stop to say the least. From the one million races estimated at the beginning of the year, it has gone to almost zero: on the one hand people work more and more from home, on the other there is mistrust in sharing a trip with other people.
They will now close some offices in Asia-Pacific and Latin America in the name of a "rethinking of priorities". The company promises new hires and investments in technical infrastructure,"refocusing sales and marketing efforts on a small number of high-value countries".
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