TikTok promises that it will create 10,000 jobs in the United States in the next three years. The initiative was confirmed by the press office of the social network of short videos, which in the last period has been observing a boom of huge users, at the head Axios. The new jobs will be created in a variety of industries – development, marketing, content moderation and customer service – in areas such as California, New York, Texas, Florida and Tennessee.
Hand in hand with users, however, problems have also multiplied. TikTok is owned by a Chinese company, ByteDance, and has attracted a great deal of attention for privacy issues (it also received a fine in South Korea for the collection of personal data of minors) and for threats to national security. Using arguments similar to those expressed on several occasions for Huawei, for example, the United States argues that the Beijing government could force the platform to perform espionage, by giving it the data of its users. It is worth pointing out that TikTok in China does not work, just to avoid this danger.
TikTok and ByteDance not only deny having ever done it and promise never to, but they are also actively working to avoid any censorship, obscuration and bans (which have already started, for example in India). The company has launched a massive hiring campaign in the United States, moving from 500 to 1,400 employees in 2020, and hiring an American, Kevin Mayer, as chief executive officer, among others.
Mayer has been a Disney executive for several years, most recently as head of the streaming division and promoter of the birth of Disney Plus. ByteDance, which in addition to TikTok owns several other apps (including Douyin, Chinese alternative of TikTok) is even considering creating a ' another company to manage TikTok and move its headquarters outside China; at the moment a definitive location has not been chosen, it could be the USA, or London or other places.