Let's prepare for the worst: this is the message that ByteDance communicated to its employees in the United States. The property also warned developers and engineers that they were ready to work to shut down TikTok and related services on American soil should the ultimatum imposed by the White House expire without delay.
The ban begins to weigh, and with it time too. TikTok's is a real race to try to avoid collapse: on the one hand 2 billion downloads and 700 million active users every month, on the other the sword of Damocles Trump on the head of the most popular application in the world. Kevin Mayer has also abandoned ship, stepping down from his position as CEO he hired just three months ago after a stint at Disney (some say he nasato its internal resizing should the app change ownership). Whether it is a sign of an irreversible crisis towards which TikTok is heading is not yet known, but it is certain that it is yet another example of how the company itself is no longer able to find solutions.
There would actually be one possibility: to sell. And here the various suitors come into play, namely Microsoft – which first publicly expressed its interest in acquiring the American division of the app – but also Oracle and, according to some rumors, even Google. Alongside the Redmond company is Walmart, ready to make additional financial resources available to bring the deal home. In short, TikTok is worth 50 billion, and this business is really tempting to many.
If ByteDance does not find a buyer for the American market, then it will be time for the social platform to close. The ban will only concern the USA, but the repercussions will have global repercussions: think for example of the possible escape of investors, as well as the decline in the visibility of influencers, real catalysts for sponsors and money. Engineers and developers are warned, even if in society there are those who have not lost hope on a possible agreement to be found in extremis with the government.