The social phenomenon TikTok shows no signs of stopping its climb, even after in recent weeks the ban imposed by the United States government has caused a real earthquake in the upper floors of the company resulting in the escape of executives and hypotheses of sales now increasingly close to closing in favor of Oracle.
100 million users use the famous social app every month throughout Europe, including Italy. The news, relaunched by the same company on its official blog (link in SOURCE), comes a few weeks after the publication of the data relating to the platform worldwide: 690 million active users per month and over 2 billion downloads.
We were honored to see how Europe welcomed TikTok during the time we were here. Today, more than 100 million people across the Region are active on TikTok monthly. TikTok is a home for positive and creative expression – and from beauty, comedy and education, to magic, music and sport, we offer a joyful entertainment brand that is authentic, relational and diverse.
Since its launch in the Old Continent, the popular social app has contributed not only to launch the careers of numerous artists and creators, but also to trend some useful initiatives, such as in the case of videos created to celebrate health professionals committed to fighting against the coronavirus.
To thank the users who populate the app every day, at the beginning of September the company announced that it had invested 250 million euros in the creation of the Creator Fund for Europe, a tool that over the next three years will help creators transform their creativity into a career.
The expansion in Europe will not stop there: TikTok has made it known that it intends to build a data center in Ireland by 2022. The investment, in this case, will be equal to 500 million dollars and will allow to create hundreds of new jobs.
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