The tablet market is growing, at least if we look at the second quarter of 2020. The forecast data published in June had forecast it, although it remained negative on the overall trend of the year. Canalys it recorded a 26.1% increase in shipments compared to the same period last year, corresponding to 37.5 million units. The merit it goes to the lockdown, which for many weeks has forced the population of several countries to remain closed at home to defend themselves from the pandemic. The tablet was thus considered one of the best and most immediate tools to work, study, play, watch multimedia content and to keep in touch with loved ones.
It's no surprise that Apple leads the rankings: more than 14 million tablets shipped in Q2, 19.8% more than last year. Market share drops (now at 38%), given the strong growth of Samsung (7 million tablets, + 39.2%), Huawei (4.7 million, + 44.5%), Amazon (3.2 million, + 37.1%) and Lenovo (2.8 million, + 52.9%). In short, all the main players are positive, with the Asian brands (plus Amazon) approaching Apple which, while maintaining the sector's leadership abundantly, grows at a slower pace than the competition.
Going to consider tablets within the wider PC sector, music does not change: growth is more contained, of course (+ 14.3%), but it is still a growth, a result that is not at all obvious in this period of economic crisis. Only desktop PCs decline, more than offset by the excellent performance recorded by notebooks and, as seen, by tablets.
- desktop: -26%
- notebook: + 24%
- tablet: + 26%
110.5 million PCs and tablets shipped globally, with Lenovo leading the top 5 group with a market share of 18.3%, 20 million units shipped and an annual growth of 11.6%. Apple (19.6 million) and HP (18.1 million) follow suit. Samsung is fifth behind Dell, but it is the one that increases shipments the most: + 41.3% compared to Q2 2019.
Credits opening image: Pixabay
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