We already said that the second quarter was a record period for the mobile gaming sector, thanks to a lockdown that favored the installation of games on iOS and Android up to + 20% compared to the previous year. To celebrate were not only users with more than 14 billion games downloaded between April and June 2020, but also (perhaps above all …) the developers (and Google and Apple), given that a total of 19.3 billion dollars was spent, 27% more than in Q2 2019.
The data reported by Sensor Tower are clear: revenues grew by 10.3% compared to the first quarter, which had already been characterized by a positive trend (+ 6.7% on a quarterly basis and + 16% YoY).
- revenue: $ 19.3 billion
- 7.7 billion on the Google Play Store
- 11.6 billion on the App Store
- + 10.3% compared to Q1 2020
- new game installations in Q1: + 20.7% on a quarterly basis, + 38% on an annual basis | in Q2: + 12.7% on a quarterly basis, + 45.2% on an annual basis
- download: about 15 billion (in line with App Annie data)
- 12.4 billion on the Google Play Store
- 2.7 billion on the App Store
- India, the USA and Brazil are the countries that recorded the greatest increase in downloads between the first and second quarters
- 2.7 billion downloads in Q2 for India, + 50% compared to Q1
- The USA is the country that spent the most on iOS and Android games in the first half of the year ($ 10 billion), followed by Japan and China.
PUBG Mobile was the game that generated the most revenue: $ 621 million in the second quarter alone, albeit down from the $ 674.5 million in Q1 (after all we had recently called it "a money machine"). Excellent results also for Roblox and Pokémon GO (in May revenues reached nearly 50 million dollars despite the lockdown). Above you will find all the data: overall, App Store and Play Store.
Sensor Tower expects an increase in downloads that will continue until 2024, higher than the pre-pandemic forecast. Spending, however, will remain unchanged, thanks to a contraction in the purchasing power of consumers.
Credits opening image: Pixabay