Ford has officially lifted the veil on the new Fordzilla P1 Team, the first concept car of the American team to be created in collaboration with the community and with the aim of making its debut in the world of eSports with a completely original car.
These are the two peculiar aspects of P1 that make us understand the commitment of the Blue Oval within the racing games sector, which are becoming increasingly central in the company's future projects. Instead of just sponsoring a team of virtual drivers – which is still present, given that the Fordzilla Team will be the protagonist of the Fordzilla Cup at Gamescom 2020 -, Ford has chosen to design from scratch a vehicle that will represent the brand within the most important racing games.
Team Fordzilla P1, in fact, today is shown through the renderings and a short introductory movie – which you can find just below -, but starting from mid-2021 it will be included in a famous racing game (We don't have the title name yet, but it's likely that it's the next Forza) as a vehicle that can be selected by all. Also by the end of 2020 will be shown a real model of the P1 in 1: 1 scale, probably the same one that Ford made during the digitization phase of the 3D version that will be included in the next games.
As mentioned at the beginning, Team Fordzilla P1 was also born thanks to the collaboration of a large community of players. The design of the car, in fact, was guided by the suggestions and advice of the players, who were involved by Ford through surveys on Twitter (with over 250,000 participants), in order to shape the first virtual vehicle of the company according to their preferences. The players then had the opportunity to choose elements such as the position of the seat, the style of the cabin and the type of transmission, while the Ford designers had the task of interpreting these choices and making models.
It was the design conceived by Arturo Ariño – based on the deeply modified Ford GT supercar – which scored over 83% in the final vote. Although the P1 may seem futuristic and completely unsuitable for the real world, this statement is profoundly wrong, as the vehicle was built precisely taking into account what should be the real performance outside the virtual environment.
In fact, creating a car dedicated to the world of eSports does not allow you to disengage from the rules of aerodynamics and physics, which are faithfully reproduced even within video games in order to increase the realism of the simulation. . The Fordzilla P1 Team is therefore certainly a very particular car, but certainly not impossible; However, it has some features that make it unique, such as the exterior design based on GT models and the driving position typical of F1 cars. The interior is still under construction, but should be completed very soon before the actual model is built.
But why did Ford choose to take this path? We had the opportunity to spend some time with the team that developed P1 – Jim Farley, future CEO of Ford was also present – and to be able to better understand what prompted the company to delve so deeply into the world of gaming.
It is undeniable that one of the results we want to achieve is to increase the popularity of the brand also towards a younger audience and far from the world of traditional cars, however this is only considered as a possible positive effect that could bear fruit in the long term. The public in question, in fact, is very young and certainly does not have the availability and decision-making power to choose which vehicle to buy. So what's the immediate return for Ford?
The Blue Oval is deeply convinced that the contamination between the world of real and virtual racing can represent a new way to face the development of the cars of tomorrow. It is therefore an alternative, of Ford's way of thinking out of the box, outside the box, in order to offer new answers to real problems. In short, instead of remaining anchored to traditional methods, Ford has chosen to take a completely new path to try to innovate and renew itself.
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