Roku Smart TVs will also arrive in Europe and South America later this year. The partner chosen for the operation is TCL, which has already been involved for some time on this front in the United States. The collaboration between the two brands was born in 2014 and continues to this day with the arrival of the brand new 5 Series and 6 Series models (the latter are Mini LEDs in the $ 650 range for a 55 ").
Moreover, the decision does not come totally unexpected. On the occasion of IFA 2019 an expansion plan in the Old Continent was announced. The first country involved was the United Kingdom with the aim of reaching other markets later. The announcement of the Roku TV TCL is therefore absolutely consistent with the design proposed about twelve months ago. The release released on the occasion of the presentation of Roku quarterly data reads as follows:
Roku and TCL will expand their partnership by bringing award-winning Smart TVs to Europe and South America later in the year. This multi-year and international agreement builds on the success of the original 2014 agreement.
Recall that currently TCL TVs sold in Europe are based on Android TV. Therefore, some details remain to be clarified: the first concerns the considerable fragmentation of the European market, dotted with numerous applications developed around different services for each nation (think of our own Infinity, TIMvision, Mediaset Play, RaiPlay etc.). It will then be necessary to understand if TCL will bring the Roku TVs to each country or if it will carry out a screening, perhaps based on the available applications or to be developed to offer a wide range of services.
We will certainly have all the answers at the beginning of September from IFA 2020, where TCL will be present and illustrate the news for the TV range which should therefore include both Android TV and Roku TV models.