The new Alpha 7S III, perhaps one of the most anticipated cameras of the year, finally has a face. This was revealed by Sony's international managers who, at a virtual press event, introduced the latest generation of the now well-known full frame mirrorless family, defining it as "a completely redesigned camera to raise the bar in the video sector".
No concessions to 8K or other hyper-resolute formats, however. For the Japanese company, the upgrade once again passes by an improvement of the current de facto standard, 4K, strengthened both in terms of frame rate and as regards the other main video recording parameters.
To support the renewed ambitions of the "S" Series is above all the new 12.1 megapixel backlit sensor, credited with a readout with performance almost doubled compared to the previous A7 SII, with an extended sensitivity up to 409600 ISO and a dynamic range up to beyond 15 stops. Interesting, on paper, is also the combined stabilization system that combines the benefits of mechanical stabilization of the sensor on the 5 axes with a digital component (Active Mode) net of a 10% crop.
In the presentation phase, Sony also focused on the renewed faculties of its flagship in terms of formats and codecs. The new Alpha 7S III can in fact film in 4K up to 120p (10 bit 4: 2: 2) both in XAVC "All Intra" and in the compressed format S and HS (HEVC – H.265), and is the first to allow 16-bit RAW recordings to an external recorder via HDMI Type-A. In terms of color profile, both S-Log3 gamma curves and Hybrid Log-Gamma (HLG) are supported
In addition to the sensor, all the processing part (there is a Bionz XR processor) and the storage part have been revised: under the side door there is a double memory slot to accommodate a UHS-I / UHS-II type card ( SDXC / SDHC SDXC) and one for the brand new CFexpress Type A. New is also the heat dissipation system that promises up to one hour of uninterrupted recording in 4K 60p 10-bit 4: 2: 2 mode.
- 12.1MP full-frame Exmor R CMOS backlit image sensor
- Bionx XR processor
- Video recording in 4K 120 fps 10bit 4: 2: 2 and 4K 120 fps raw via HDMI
- Max sensitivity up to ISO 409600 (video)
- 759-point Fast Hybrid AF with phase detection
- Real time Eye AF
- Bitrate 600 Mbps
- 16bit RAW output
- 15 stops of dynamic range
- 9.44 million dot electronic viewfinder (QXGA)
- Double slot for UHS-I / UHS-II and CFexpress Type A cards
- Touch display adjustable on two 3-inch axes
- Burst up to 10 fps (up to over 1,000 consecutive uncompressed RAW images with full AF / AE tracking)
The list of improvements also includes the autofocus part: the Fast Hybrid AF system combines 759 phase detection points (92% of coverage) with 425 contrast points.
All the main intelligent automatisms, from the touch focus, which now also works by using the camera remotely via Imaging Edge Mobile, to focus on the eye in real time (very confirmed)Real Time Eye AF), whose accuracy – the house reveals – has improved by 30%.
The user is also left with the option to choose the fire transition speed (among seven different settings), as well as the sensitivity.
Ergonomically and functionally, the main novelty of the Alpha 7S III lies above all in the new 3-inch display that can be oriented on two axes, a feature that is loudly requested by videomakers and which, together with the new full touch interface, should guarantee a user experience decidedly more modern than all the Sony Alpha seen so far. In this sense, also the possibility of dividing the video side settings from the photographic ones to have more freedom of setting and the new frame that lights up red every time the REC button is pressed.
The electronic viewfinder has also been renewed: the new Alpha 7S III integrates a 9.44 million-dot Quad-XGA OLED EVF with a 0.90x magnification factor, a 41 ° diagonal field of view and a 25mm point of view.
Autonomy chapter: the new Alpha 7S III comes with a battery type "Z" included in the package that promises up to 95 minutes of uninterrupted operation in video mode and about 600 shots with active display. Charging times, Sony says, should be 3 to 4 times faster than the previous model thanks to the power delivery via USB Type-C
Available from September 2020, the new Sony Alpha 7S III arrives in Italy at a suggested price of 4,200 euros body only.
The smallest TOP of the range from Apple? Apple iPhone SE, on offer today from Mobzilla for 411 euros or from Media World for 479 euros.