Despite a decidedly negative second quarter for the smartphone market, Samsung managed to maintain its position as a leader in the sector, pursued, however, by a Huawei that, despite the ban in the United States, has approached significantly, registering sales very close to the giant. Korean.
The effects of the pandemic have hit almost all producers hard, not only in terms of sales but also in terms of production chains, with the effects that we are all experiencing. From this point of view, Samsung was among the "big ones" most affected, with a global decline in sales of about 27% on a quarterly basis, a decline that does not seem to affect the company's business in its own country.
According to the latest report by Counterpoint Research, in South Korea, Samsung managed to strengthen its market share by 3% on a quarterly basis, reaching 67%. This improvement could be linked to the growth of the Korean smartphone market in the second quarter (+ 9%), however analysts attribute this exploit to the excellent sales of Galaxy S20 and its related variants, and in general of the Galaxy A line which, in the last period, has been enriched with several new products.
Still in relation to the South Korean market, in second place we find Apple (19%) with an increase of one percentage point compared to Q1 2020, followed by LG which instead loses 3% of market share, reaching 13% of market share.