Samsung would be considering canceling the 2020 edition of its annual SDC developer conference, the equivalent of Apple WWDC, Google I / O or Microsoft Build. Not just for a coronavirus issue, but precisely because of a change in corporate strategy.
The situation can be summed up very simply: Samsung's bet in the software ecosystem is not achieving the desired results. Compared to the previous year, Bixby has not increased its popularity, nor has it evolved that much; and the same goes for Music, Health and everything in between. We add to the picture the rumors about an ongoing negotiation with Google to further promote its services, even if directly competitors (think of Google Assistant and YouTube Music, for example), and here we begin to form the suspicion that the software ecosystem is no longer a high priority for the Seoul giant.
Apparently the willingness to collect the oars on the boat from a software point of view is attributable to Roh Tae-moon, who was promoted to administrator of the mobile division earlier this year. Already at CES 2020 there was talk of abandoning some software projects in favor of partnerships with other companies – as has emerged in recent weeks in the case of Google.
All these rumors also help explain the disappearance of the Galaxy Home from the radar: if Bixby is heading towards the avenue of sunset, the usefulness of the dedicated smart speaker disappears.