Apple does not stop, on the contrary: yesterday the value of its shares briefly touched 467.77 dollars, making it the first US company listed on the stock exchange to reach and exceed the threshold of 2 trillion dollars of market capitalization. The most impressive thing, perhaps, is that it took more than 40 years since its foundation to reach one trillion in 2018: an exponential growth has therefore allowed the Cupertino giant to double the figure in just two years.
The value of Apple shares in March, in the initial period of the lockdown where the entire technology industry stopped, had fallen to a minimum of 230 dollars: but in the end Apple's products have proved strong even in this period of crisis, with iPhone 11 which has been confirmed as the best-selling smartphone in the world.
The enthusiasm of investors does not only concern the excellent performance of the hardware, but also the services sector, on which they are investing a lot in Cupertino: a subscription will soon arrive that will unify them all, Apple One.
The symbolic result of the 2 trillion, however, came at a delicate moment for Apple, which in these days is engaged in a head-on confrontation with Epic Games (the developers of Fortnite): a story with an enormous media return and potentially ramified implications. and relevant, which however does not seem to have affected the Cupertino colossus at the moment. Which not only rejected Epic Games' allegations to the sender, but also issued a tough ultimatum.
Apple's smallest TOP of the range? Apple iPhone SE, on offer today by Mobzilla for 399 euros or from Unieuro for 488 euros.