At IFA 2020 Philips officially presented the OLED + 935, the top-of-the-range televisions that integrate an audio section developed thanks to the recently renewed collaboration with Bowers & Wilkins (B&W). Various details about this series had already leaked online during the year and had found a first confirmation in the awarding of an EISA 2020 – 2021 award to the 65 "OLED + 935.
Three models have been announced: 48OLED935 / 12 (48 "), 55OLED935 / 12 (55") and 65OLED935 / 12 (65 "). Philips becomes the third manufacturer in the world to offer the 48-inch cut with OLED technology after LG with the CX series and Sony with the A9 series.The panels are obviously all produced by LG Display: we are therefore talking about Ultra HD at 10-bit with a refresh rate of 100/120 Hz.
The management of the panel is entrusted to the fourth generation P5 video processor with the most advanced AI thanks to the addition of a second dedicated chip. It is therefore a more advanced version than what we find on the other OLEDs in the 2020 range presented at the beginning of the year. The basic equipment is the same but with some additions and improvements. The P5 processor always operates on 5 areas: source, color, contrast, movement and sharpness. The enhancement of moving images is entrusted to Perfect Natural Motion while Perfect Natural Reality (PNR, here in version 3.0) converts SDR content (the standard dynamic range) to HDR. The increase in the level of detail is entrusted to the Ultra Resolution while as regards the expanded color spaces we are talking about a coverage equal to 99% of the DCI-P3.
The news are those that Philips had already anticipated in January in a not yet final version (at that time they were still in development). Source Perfection 2.0 analyzes images in real time and identifies areas where improvements need to be made. Among these is the reduction of the so-called "banding", an incorrect reproduction of the shades which, due to compression, reveal a too sharp transition between the various shades, such as to create bands of color on the screen. This function is entrusted to the AI Smart Bit Enhancement 2.0.
The processor of the new OLEDs can also act on fixed logos to prevent the so-called "burn-in", the phenomenon can lead to imprinting logos and fixed indicators on the OLEDs if these elements are displayed for very long periods of time. The Intelligent Dual Engine divides the image into 32,400 zones and detects the presence of static elements in each. If these are present, a regulation is activated that gradually darkens these elements.
The OLED + 935 series supports all formats of HDR: HDR10, HDR10 +, HLG and Dolby Vision. For the Dolby standard we point out the presence of a mode dedicated to bright environments, the Dolby Bright Mode. Obviously it couldn't Ambilight, the proprietary technology that creates lighting effects around the screen thanks to LEDs placed along the sides. On the 2020 range mice is the most complete version ever, the one that operates on all 4 sides (right, left, top and bottom). You can then expand the effect further by connecting to Philips bulbs or other products in the Hue range.
The reproduction of sound is one of the features that stand out the most. The contribution of Bowers & Wilkins made it possible to create an integrated soundbar inside the base. Under the front grille made of Kvadrat fabric is a 3.1.2-channel system compatible with Dolby Atmos. There are therefore a central channel and two dedicated to the Dolby format. Specifically, we find three tweeters with a 19 mm titanium dome.
The central unit is particular: it is the Tweeter-on-Top, a solution used for many years in highly successful products designed by B&W. The tweeter is mounted on the outside of the soundbar and is housed within a rigid structure constructed of ABS reinforced with fiberglass, in order to prevent unwanted resonances. The structure was attached to the soundbar using a new, more rigid metal plate.
All tweeters are decoupled from the chassis to avoid performance losses associated with diffraction caused by the cabinet. There are also four 50mm midranges, two centrally mounted and the other two at each end. Two other 50 mm transducers, placed in the upper part and oriented upwards, are dedicated to the vertical expansion of the sound ensured by Dolby Atmos. The equipment is completed by the 100 x 65 mm subwoofer equipped with B&W Flowport technology.
Those wishing to further boost the low frequencies can also connect an external subwoofer to the appropriate output. The output power is 70W RMS. TVs also support DTS-HD tracks. There is also the DTS Play-Fi technology already recently adopted on other products of the brand: it is therefore possible to create multi-room systems with all compatible devices. The OLED + 935 can use the Movie mode to perform an "upmix" of all the tracks in Dolby Atmos, thus going to take advantage of the channels dedicated to the vertical expansion of the sound even with sources originally without these effects.
The Smart TV is always entrusted to Android TV in version 9 (Pie). The SoC used should be the MediaTek MT5587 but there are no official confirmations on this point (a rather common fact: no manufacturer includes it in the specifications). Instead, we know the amount of RAM: 3 GB combined with 16 GB of internal memory. Google Assistant is supported directly via the remote control microphone while Alexa requires a compatible external speaker to be paired. The remote has been revisited and now offers a metal finish with sides and bottom covered in Muirhead leather. The keys are backlit, a very useful addition for anyone watching TV in the dark.
To complete the equipment are the Filmmaker Mode, strongly desired by filmmakers and some actors, and the Pure Cinema and Movie motion modes. Pure Cinema disables conversion of the original frame-rate while keeping the function that rearranges the fluidity of the images active. To better illustrate its usefulness, Philips uses as an example the vision of a 24p film (the original fluidity) encapsulated within a 60 Hz signal (then treated with a process that is called 3: 2 pulldown). Pure Cinema applies a series of interventions that restore the original 24-frame cadence and add a 5: 5 pulldown, displaying a 120 Hz signal on the screen (individual frames are repeated 5 times each).
The new Movie motion instead keeps active a reduced processing for "de-judder" and "de-blur", interventions that increase the fluidity (the first) and reduce the blur (the second) in moving images. This system serves to overcome the intrinsic limits present on "sample & hold" displays (all OLEDs and LCDs are), those that keep the pixels lit even during the transition from one frame to another. The human eye perceives this image management as a loss of detail on rapid movements. Philips claims that the new feature is able to increase detail without significantly altering the original fluidity of the films (the so-called soap opera effect).
Let's close with HDMI 2.1: the only function that seems supported at the moment is the Auto Low Latency Mode (ALLM). The 55 "and 65" denominations will be available from September while the 48 "will arrive in October. The indicative prices (we are awaiting confirmation for the Italian market) are as follows:
- Philips 48OLED935 – 2,199 euros
- Philips 55OLED935 – 2,499 euros
- Philips 65OLED935 – 3,499 euros
The 5G that does not give up anything? Motorola Edge, on offer today by Tecnosell at 510 euros or by Unieuro at 554 euros.