The news comes directly from China: Oppo is ready to attack the Western market – in particular Europe -, and to do so immediately. In the middle there is the pandemic, of course, but the point is that Huawei – still very strong in its homeland – is losing and risks losing market share in the West, where the US ban that prevents new devices from arriving equipped with Google services has a weight, and how.
In the coming months, Huawei's shipments are expected to slow down due to difficulties in finding chips for their smartphones: another consequence of the tightening of US sanctions, which now isolate the Chinese giant from fundamental relations with American foundries . This will create a vacuum in the market, and Oppo wants to be ready to occupy it.
Therefore, as reported by China Starmarket, the company has increased large-scale production of its smartphones, and expects to reach 100 million units shipped by the end of 2020. The estimates coming from the supply chain, however, are more cautious, and speak of 85 million units.
To achieve these goals, Oppo aims in particular at the European market. No revolution, but the intention is to make a square in order to succeed in the West. And it is in this sense that the very recent appointment of the CEO of OnePlus, Pete Lau, as Senior Vice President of Oppo should also be read: a company that is part of the same group of OnePlus and Realme, and for which Lau worked until 2013 .