The Olympus OM-D E-M10 reaches the fourth generation: the Mark IV has just been presented, a little less than three years after the Mark III. The camera does not betray its nature as an entry level Micro Quattro Terzi mirrorless machine, with an interesting and perfect price for novices.
Among the main novelties of the Mark IV is the 3 "OLED monitor / viewfinder, which now has a joint system from above at 180 ° and therefore allows you to dare a little more with the angles of the frame (yes he also manages to take selfies.) It remains a very light machine, but not too small or thin: on the contrary, the handle is deep enough to guarantee maximum comfort and firmness.
The sensor is a 20 MP with TruePic VIII image processor and a five-axis stabilization system. There are presets for 28 scenes, or you can work with the Pro one and set all the parameters manually. Of course, there is no lack of Bluetooth and Wi-Fi connectivity to quickly share the photos taken.
Prices go up a bit compared to the Mark III: at $ 699.99 for the camera body alone, it's $ 50 more. Wanting Olympus offers a bundle with an M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens for $ 799.99; in America, those who order one before November 1 will receive an additional "starter pack" for free, with case, extra battery and 32 GB SD memory card, worth $ 99.99. The camera is therefore compatible with the company's interchangeable lens system, EZ.
Olympus recently announced that it will sell its camera division to the Japan Industrial Partners investment fund, which has made a name for itself in recent years for buying Sony's personal computer division, the famous VAIO brand in short. Of course these operations take a long time (we speak of months for companies spread globally). Olympus has decided to focus only on medical optical products, which already represent the bulk of its turnover.
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