LG also officially enters the MicroLED display market with MAGNIT, a product aimed at the commercial display market usually referred to as "digital signage". The official announcement comes after some indiscretions communicated last July by the Korean giant. MAGNIT displays are modular: they are composed of cabinets measuring 600 (W) x 337.5 (H) x 44.9 (D) millimeters.
Installation is facilitated by the solution developed by LG and already in use on some commercial displays. A proprietary system reduces the use of cables for power supply and signal passage, thanks to pins inserted on the edges of the structure that acts as a central hub and to which all the modules are fixed. Therefore no wiring is required between the cabinets, what is still needed is the connection between the screen and its control system.
MAGNIT uses pixels composed of RGB LEDs in the micrometer scale (generally for MicroLEDs we speak of chips with dimensions between 100 and 200 micrometers). This technology is capable of emitting its own light and therefore does not require a backlight. The benefits are practically the same as an OLED: absolute black and super-high dynamic range and contrast.
A proprietary coating called Black Coating has been used on the front side, useful for improving the contrast ratio and color reproduction. The coating is anti-reflective and resistant to fingerprints. As anticipated by the details released in July, MAGNIT has a diagonal of 163 "and an Ultra HD resolution. The on-board electronics consists of an Alpha 7 processor with AI, obviously derived from the one present in some models of the 2020 TV range. then the Smart TV platform based on the webOS operating system is missing.
The specifications report a "pixel pitch" (generally referred to as the pitch) of 0.9 millimeters. HDR10 videos are supported with the ability to also use dynamic processing of static metadata (dynamic tone mapping) via LG's HDR10 Pro. The peak brightness is 1,200 cd / m2 – nits while the maximum (non-peak) value is 600 cd / m2 – nits.
Paik Ki-mun, senior vice president and head of the Information Display business unit for LG Electronics Business Solutions Company, said:
It is always exciting to present real innovations in the LED signage market and for this we are particularly excited to introduce our LG MAGNIT range. Combining its superior image quality, expandability and ease of installation, LG MAGNIT is a great solution for MicroLED signage solutions for many public and commercial spaces, including convention centers, hotels, luxury boutiques, TV studios, control rooms, exhibition halls and museums.
LG has not communicated the price which, however, will obviously be commensurate with the – exceptional – characteristics of the product, clearly not aimed at home entertainment.