Vivo intends to extend the iQOO brand to tablets and laptops: this is what can be seen from the documentation unearthed by Ithome concerning the registration of the iQOO Pad and iQOO Book trademarks.
The sub-brand announced by Vivo in February of last year would therefore be considering the hypothesis of an expansion of its range of devices: the first smartphone was simply called iQOO, and dates back to March 2019. The success has gone beyond expectations , with 1 million units shipped in just three months, and this contributed to the rapid rise of the brand – especially in the Asian markets, China and India above all – with the debut first of Neo last July, then of the Pro 5G, which has made its market debut the following month.
The latest smartphone presented in chronological order is the mid-range U1, proposed in China with Snapdragon 720G, triple rear camera and 6.53 "display. For the top range it will instead be waiting until August 17, when officially unveiled iQOO 5 with 120Hz screen refresh rate and Qualcomm's Snapdragon 865 mobile platform.
In short, it seems that the brand is ready for the big leap: extending its offer would mean creating a real ecosystem of products, offering users a wide range of devices dedicated to mobility and more. It is not certain that the registered trademarks are necessarily transformed into real products, but if this were the case, it would be quite clear the intention to counter an increasingly fierce competition that has recently seen other sub brands enter this business. For example, our thoughts go to Redmi, which with its RedmiBook 14 made its debut in the laptop segment in May last year.
Apple's smallest TOP of the range? Apple iPhone SE, on offer today by Mobzilla at 401 euros or by Media World at 479 euros.