Facebook is preparing for a substantial reduction in revenues caused by the arrival of iOS 14: the new version of Apple's mobile operating system, announced last June and presumably coming out at the same time as the iPhone 12, will integrate important privacy changes to protect users, and will interfere with what is the Zuckerberg giant's most profitable business – collecting data about its users, processing it and exploiting it for advertising campaigns.
Specifically, with iOS 14 no app will be able to collect the IDFA anymore (Identifier For Advertisers) – this will then impact all apps in the group, including Messenger and Instagram. As a result, advertisers will see the accuracy of ad targeting on Apple devices decrease. Facebook says it realizes the change "will profoundly impact advertisers' ability to monetize through Audience Network on iOS 14," but it says its hands are essentially tied. Facebook even goes so far as to fear the hypothesis of withdrawing Audience Network entirely from iOS.
Internal simulations conducted by Facebook indicate that advertisers' revenues could be halved. The company said it is working on both short and long-term solutions to support advertisers in this transitional phase.
It is important to point out that Facebook claims to collect data anonymously and to guarantee its security, but there are now so many privacy scandals we have witnessed over the years – so much so that it has now become difficult to keep track of them. The Cambridge Analytica case has so far been perhaps the most substantial, or at least the one that has had the most media coverage, but unfortunately it is not the most recent.
The 5G that does not give up anything? Motorola Edge, on offer today by Tecnosell at 510 euros or by Unieuro at 599 euros.