The evolution of Instagram continues from a popular social app to a place where you can quickly shop online. Instagram Shop is now added to the Shopping functionality announced in spring 2018, a new destination in the Explore section of the app where it will be possible not only to discover the latest fashion trends, but also to receive personalized suggestions based on the accounts followed.
Today we present Instagram Shop, a new destination in Explore that simplifies purchases from brands and creators. Discover the latest trends and get personalized advice all in one place, to search and buy the products you love.
The Instagram Shop user interface is divided into three different sections:
- Collections: a set of products grouped by Instagram according to the type of products;
- Brands: a list of brands followed by which it will be possible to buy products;
- Suggested for you: a special section created automatically by Instagram based on the tastes or preferences of the account.
Access to the Instagram Shop will be further simplified during 2020, thanks to a new and specific button inserted directly inside the navigation bar.
- Instagram | Android | Google Play Store, Free
- Instagram | iOS | App Store, Free