The serious economic-financial crisis generated by the pandemic is under everyone's eyes: entire production sectors are on their knees, and the tech one is among the most affected, either because of the logistical difficulties encountered in recent months, or because of the temporary closure of the plants. in Asia (and beyond) and for the lower purchasing power of consumers.
The recovery, however, is possible, as shown for example by the data on tablet shipments, which in the second quarter of the year jumped up by 26.1% compared to 2019. And positive signs seem to also come from the smartphone market, at least in Europe.
The latest Q2 2020 data for shipments globally is not positive, as recently reported by IDC. But if in the world there is a little promising -16%, in the Old Continent the decline seems to slow down more than in other parts. Here, in fact, smartphone shipments are slowly recovering after the lockdown, with numbers that bode well for the future. Canalys' estimates allow us to hazard a few considerations:
- the European market is, like others in the world, suffering. To the stagnation of the demand of the previous year was added the serious crisis due to the virus
- Europe is slowly regaining share, with a growing number of shipments demonstrating the progressive reactivation of the market
- in the Old Continent almost 1 in 3 smartphones is Samsung. It is an important figure which, however, does not say everything: compared to the second quarter of last year, in fact, the South Korean giant suffered a contraction of 31%
- Apple ranks second in Europe with 21% market share. Shipments recorded a record: + 42% on an annual basis
- even better than Apple did Xiaomi, which with a leap of 65% surpasses Huawei undermining it from the third step of the podium
- Huawei therefore comes out of the top 3, bringing in the Q2 2020 a -17% in shipments compared to the same period last year
- closes the HMD ranking, which with a 2% share occupies the fifth place in Europe. The contraction was 12%