The pandemic – better to say the lockdown – has strongly accelerated the process of "mobile digitization": this was also the trend before COVID19, but the long period that forced a large part of the world population into the home has contributed significantly to the increasing consumption of digital services, you want for work, you want for fun.
And it is they, the internet greats, who rub their hands. Not only Apple and Google with their virtual stores, but also video streaming, distance learning, remote working and e-commerce platforms. Research conducted by AppAnnie it allows us to have a clearer picture of the situation, highlighting how the health crisis has represented an unprecedented business opportunity for the entire sector.
- acceleration of the use of mobile devices (and related services) by 2-3 years
- app downloads in April 2020 (peak month of the first half of 2020) compared to the second half of 2019: + 25%
- spend on stores in the first 6 months of 2020: $ 50 billion
- Time spent per day on mobile in April 2020: 4.3 hours
- time spent on mobile around the world in the first half of the year: 1,600,000,000,000 hours
- ad placements in the first half of 2020: + 70%
In the first half of the year, apps were downloaded 64 billion times (Google Play Store and App Store), 10% more than in the previous period. The peak was recorded in April: + 25% compared to the average of the second half of 2019 (4.9 billion games, 7.1 billion non-games apps).
In May 2020, a new record was reached for spending on virtual stores: $ 9.6 billion (6.8 billion from games). In the first half of the year, total expenditure was $ 50 billion, + 10% compared to the last half of 2019.
1.6 trillion hours spent on mobile devices in the first six months of the year around the world, with a peak between March and April (the data shown in the graph refer to Android smartphones). And just in April, the average user spent 27% of daytime hours on mobile. In Italy during the second quarter of 2020 the hours spent on the smartphone were 3.1 on average (Android data).
The pandemic then led users to play more games. Not only that: more titles are played, 35% more in India, for example. The services offered were also affected, such as the Travis Scott concert on Fortnite, followed by 12 million (virtual) spectators.
It is the mobile device there new TV: with the smartphone, then, the user is facilitated in the use of contents coming from multiple apps at the same time. In the US, almost 60% of Netflix users on iOS, for example, also watch videos on Snapchat, 45% on TikTok (it was 15% pre-coronavirus). In general, "cross-app consumption" has grown with the pandemic.
With the lockdown, they also had more time to keep up with their financial affairs. And, of course, the most used tool to stay informed about the world economy and one's wallet was the smartphone. An example above all: PayPal has grown more than other companies, driven by the new QR payment system launched on the market in May.
The graph shows the amount of hours (on average) spent on finance apps on Android smartphones.
To understand the boom in online shopping, just quote this sentence from App Annie: "E-commerce has seen growth in the first six months of 2020 that would have otherwise required (under normal conditions, ed) between 4 and 6 years". The graph shows the weekly sessions in the shopping apps in Brazil, Indonesia, UK and USA (Android smartphone).
The home delivery apps for food and fast food were also positively affected by the situation. Too bad the data for Italy are not reported: in the graph we have to be satisfied with Indonesia, Russia, USA, Brazil, Germany and South Korea (always limited to Android devices).
It goes without saying that the hours spent on apps dedicated to education and teaching have also increased. On Android it reaches + 200% in Brazil.
Despite the global economic crisis, ad serving has grown exponentially on the web. The above data refers to iPhones in the United States.
Credits opening image: Pixabay