The first 6 months of 2020 turned out to be positive for Hisense. The Chinese brand recorded data that bucked the trend in TV sales. The reported results refer specifically to sales by value and show a 12% growth compared to last year. The figure is opposite to the trend in the TV market: the first half of the year in fact showed a negative trend with a -5.7% in value.
If you take into consideration the online channel alone, the increase was 3 figures and allowed Hisense to position itself as the second brand of the entire segment in the week between June 29 and July 5, 2020. Hisense also pointed out that the The negative global figure is not as dramatic as expected by some analysts, especially considering the long period of closure of many stores that today still represent the main purchasing channel for technology purchases.
Following the reopening, the market has already recorded what is called an excellent recovery and a positive trend compared to 2019. The balance between physical and online stores, modified by the pandemic, has also returned to previous levels, with channels " traditional "again over 80% of the total. Hisense therefore believes that 2020 can close positively compared to 2019.
For the 2020 range (here we talk about it in detail) Hisense focuses on the Ultra HD and ULED LCD models (the highest-end Quantum Dot products) with a mix of refined design and "smart" functionality provided through the proprietary VIDAA platform. Then there is the Laser TV, an Ultra HD projector that also integrates an audio system and screens (optional) up to 100 "for those who want a more engaging experience on a wide diagonal.
Huawei's top at the best price? Huawei P30 Pro, on offer today by Mobzilla at 478 euros or by Amazon at 584 euros.