Europe may soon launch a large-scale antitrust investigation into Google's acquisition of Fitbit. According to what reported by Reuters, the European Commission could formalize the procedure next week and conclude it in the following four months. The crucial point of the story is therefore that the reassurances provided by the Mountain View house in the past weeks have not been enough to obtain the approval of the acquisition.
Europe's position is justified by the great media attention aroused by the story: many consumer associations all over the world read the case as a challenge between those who fight to avoid monopolistic concentrations in data management and the authorities that must adopt all the legislative measures necessary to prevent this from happening.
The European Community decision on the $ 2.1 billion operation announced in November, which would allow Google to get hold of Fitibt's resources, was initially expected on July 20, but it is now clear that it will take longer. The most critical part of the operation concerns the way in which Google will use very sensitive information such as that on users' health data; for example, there is the fear that they may be used for sending targeted advertising.
Google has already tried to specify that the target of the acquisition are Fitbit products and not user data. These are obviously not enough subjects to convince Europe, especially in this period. Yesterday the hearing of Google (and other important giants of the tech world) was held at the United States Congress and among the questions asked to the CEO of the Mountain View house there were those relating to the monopoly position in the field of searches and how the large amount of data that Google has is used.