The launch of the GeForce RTX 30 graphics cards has created a lot of hype in the desktop PC hardware market, not only because of the impressive specifications declared by NVIDIA, but also and above all because of what the fate and price trends of the current GeForce RTX 20 "Turing" line.
Beyond the remarkable technical characteristics, certainly much appreciated by users and professionals, the fact that a GeForce RTX 3070 could have higher performance than a GeForce RTX 2080 Ti (at half the price basically) has not been well seen by those who own a high-end GeForce RTX 20 or recently upgraded their PC, convinced that they have chosen the best the market could offer (see GeForce RTX 2080 SUPER or RTX 2080 Ti).
It is not the first time that we have seen this type of market dynamics, however here the gap between old and new generation marked by NVIDIA seems too marked and for the company – as well as for the partners – it could become a double-edged sword. .
In recent days on the network – as well as on the alternative channels – we have witnessed a real explosion of top of the range GeForce RTX 20 used (RTX 2080, 2080 SUPER and RTX 2080 Ti), also sold at half the list price. One wonders if this trend could somehow impact (we always talk about high-end) on the sales of the new NVIDIA cards, especially considering that, as often happens during the launch phase, the stocks of GeForce RTX 30 could be limited.
On the other hand, one wonders if it is convenient for a user to buy a used card from 500/600 euros, when a GeForce RTX 3070 offers more or less the same performance and a GeForce RTX 3080, at around 750 euros, guarantees at least the 50% more performance.
In this regard, some NVIDIA partners such as ASUS and Zotac have begun to cut the prices of the top-of-the-range GeForce RTX 20 models, which in some cases dropped by as much as 50% for models like the GeForce RTX 2080 Ti. This pricing policy currently concerns the Asian market, in Italy we have not detected any particular changes – we are talking about new products sold on reliable channels – but it cannot be excluded that in the coming days there may be news in this sense.