It doesn't get more Battle Royale than this. On the one hand Epic Games, which was also joined by Spotify during the day, on the other Apple and Google. The skirmishes of these years have become a real war in the very last few hours. The spark from which the fire broke out started yesterday, with the software house that decided to force its hand, introducing a direct payment method within the Fortnite app for iOS and Android to circumvent the commissions to be paid to two tech giants, equal to 30% of every transaction made by players. Before mid-August shots, let's recap the last 24 hours, which have been full of events, keeping track of all the latest developments and trying to take stock of the situation.
In essence, with his move Epic Games invited Apple and Google to ban Fortnite, and the response was not long in coming: after a few hours Fortnite was eliminated from both the App Store and the Play Store. A consequence that the creators of the most profitable game in the entire videogame market (despite being a free to play) not only took into account, but deliberately sought. The goal is clear: to put their claims in the spotlight, forcing Cupertino and Mountain View to review their policies in the long run, offering more advantageous conditions to application owners.
It is no coincidence that in the morning not only Epic Games filed the documents relating to the legal action filed against Apple (available at the link in SOURCE), but also published a video on the game's YouTube channel, entitled Ninteen Eighty-Fortnite, which was already ready and ironically overturns a famous 1984 Apple commercial inspired by George Orwell. To the (metaphorical) cry of the hashtag #FreeFortnite, Epic Games first began a sly (and simplistic) narrative of good versus evil, oppressed versus oppressors, immediately taking the part of reason, ahead of its opponents. Apple and Google immediately responded, explaining in detail how and why the ban is a natural consequence of the violations implemented by Epic Games. And yet they cannot replicate on the same "emotional" level as communication, nor could they use the same light-hearted language that is accessible to a software house to do so.
At the moment Epic Games seems to have it "only" with Apple and Google: the same claims did not move against Microsoft, Sony and Nintendo, which also withhold the same percentages from in-game transactions carried out on their platforms. The question deserves further investigation: at the moment it can be said that, strategically, incurring a ban on all platforms except the PC would not have been good for the coffers of Epic Games, and probably would have opened some space for the many fierce rivals, who in these years have not managed to remove Fortnite from its throne, and often not even to bring it closer.
Epic Games, however, is not destined to remain isolated in its battle. An army is rapidly taking shape around the software house, driven by different interests. And we're not just talking about the millions of players who have no doubts about the position to take. All app creators are obviously interested in the hypothesis that Apple and Google, cornered, are forced to make concessions and reduce their interference. The first to move are those with a greater economic weight and therefore with more negotiation margins: this is the case of Spotify.
Spotify, in fact, immediately caught the ball, siding alongside Epic Games in a battle that has actually led to the front line for years. Through the words of its spokesman Adam Grossberg, as reported by the The Washington Post, applauded the software house's gesture, focusing in particular on the clutches with Apple (even if we then know that Google has taken similar measures):
We support the decision to oppose Apple and shed further light on the abuse of its dominant position that the company is staining. Apple's unfair policies have penalized competitors and consumers for too long. The stakes for consumers and app developers big and small couldn't be higher: ensuring competitiveness within iOS is an urgent task, with far-reaching implications
The leading music streaming company has long accused Apple of not only charging high fees, but also playing the role of both referee and player within the same game. With Apple Music, in fact, Cupertino is a direct competitor of Spotify, and is in a position of strength compared to its opponent, because it not only has a service but also the platform through which that service is provided.
It is currently still possible to play Fortnite on Android and iOS devices. Such as? Simply by opening the application if it has already been downloaded on your smartphone. But it is not as simple as it seems: in fact the game can no longer be updated beyond version 13.40. This means that when Season 4 of Chapter 2 begins, players stuck at version 13.40 will be able to continue playing, but will not have access to any new content or the new Battle Pass.
On Android the situation is more complex, since it is known that it is possible to install applications even without going through the Play Store. In this sense, Google asked OnePlus – which had recently signed a partnership with Fortnite to bring a 90fps experience on its flagships – and LG to stop the existing collaborations with Epic Games, which provided for the pre-installation of the game. on your devices. Fortnite is currently still downloadable through the Galaxy Store, and is therefore still accessible to all Samsung users.
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