The market for apps developed for the fitness world has been growing steadily for some years now. However, 2020 was a turning point (a bit for everyone, let's say, positive or negative), with even better results for producers who, according to the latest market studies, are going through a particularly rosy period.
According to the latest report by Stock Apps, the fitness app market is experiencing a boom never seen before, a much more widespread diffusion that will lead the sector to grow by about 50% (48.44% to be precise) every year for the next four years.
Behind this increase in apps and devices for fitness (even given fates, we can say) there is certainly the closure of gyms, dance schools and in general of all those activities that favor fitness and physical exercise, a reality that with the pandemic had to close their doors.
If we add to this an increasing awareness of people for their physical health, unfortunately combined with the spread of obesity among the average population, as well as an increase in wealth for "non-essential" expenses – as indeed the same study by Stock suggests Apps – the picture that led to this result is hardly surprising.
According to Stock Apps, the market is driven above all by young consumers who approach this world; by 2024 the users who will exploit this type of app will be over one billion (from the current 825 million), bringing the turnover from the current 3.55 billion dollars to 5.72 billion dollars.
The needs vary a lot according to the users: some prefer apps devoted to health, others follow more fitness, looking at caloric needs and physical fitness; in general, however, many of the users who use fitness-related apps are interested in solutions that allow customized programs, which are increasingly sought after and therefore taken into consideration by developers.