Facebook will offer up to $ 120 to some of its subscribers to deactivate – and therefore not completely delete – their account on the social network and Instagram in the weeks before the US elections.
The goal of the Silicon Valley giant is to evaluate the impact that social media can have on an important vote like that of the presidential elections in the United States to be held on November 3: Facebook estimates that to take part in this unprecedented project will be between 200,000 and 400,000 users.
Anyone who chooses to participate, whether it is completing surveys or deactivating FB or IG for a specified period of time, will be rewarded. Representative and scientific samples of people in the United States will be selected and invited to participate in the study.
Potential participants selected by Facebook will receive a notice within the app inviting them to take part in the study which will start in late September with a duration of between 1 and 6 weeks.
In a message that appeared in the weeks preceding the announcement, Facebook had sent a survey to some users asking them to select which payment methods they would be willing to accept to deactivate their account.
We would like to know how much you should be paid in exchange for deactivating your Instagram account. Your profile will be deactivated in late September for 1 to 6 weeks. To participate, you must be willing to deactivate your account for both time periods and not use Instagram during that time.
The results of the study, which will be conducted by independent researchers, are expected to be published in the course of 2021.