Facebook Messenger and Portal are preparing to welcome third-party AR filters: it was announced by the social network itself during the event Facebook Connect during which the Ray-Ban Augmented Reality glasses and the new Oculus Quest 2 headset were also launched.
The third-party AR filters will only arrive starting from the beginning of 2021 both on the messaging platform and on the Facebook Portal smart display (HERE you can find our review), while they can be used immediately on the TikTok clone app, Instagram Reels.
The creation of the same effects in Augmented Reality will once again pass through the Spark AR Studio service launched during the Facebook F8 2019.
We are excited to see so many creators turning to Spark AR to grow and engage a wider audience. Precisely for this reason, we are working hard to open new spaces on Facebook to help you reach more people with your AR effects. Last month we launched Reels, the new Instagram video platform. Now people can use your AR effects in their Reels. Also, today we shared the news that we are opening Messenger and Portal to 3rd party AR effects, starting early next year.
Mark Zuckerberg's company also announced a collaboration with the New York Times which will help users understand news topics in a more interactive way by leveraging Augmented Reality in Stories.
Finally, Facebook Connect represented an opportunity to reiterate some data regarding the use of AR technology. In short:
- over 600 million people use augmented reality on Facebook apps and devices every month;
- the Creators present in 190 countries are now over 400,000, of which 55% are female;
- AR effects published on Facebook and Instagram are over 1.2 million.
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