Among the many announcements of Facebook Connect, the annual event in which the company announces its projects, founder Mark Zuckerberg has announced a collaboration with the EssilorLuxottica group, starting with the Ray-Ban brand. The purpose? To develop a series of glasses for Augmented Reality that make technology popular also thanks to the appeal of big brands and style.
The first product resulting from this collaboration will be released in 2021. Later it is possible that models signed by other brands belonging to the EssilorLuxottica group, such as Oakley, Versace and Armani, will also arrive. The idea of Facebook is clear: the spread of smart glasses is now hindered more than by technical limits, by cultural ones. People are not inclined to the idea of wearing a pair of glasses that are too strange, flashy or intrusive: this is why associating the object with big names, making it cool, could be the key to success.
Beyond thrilled to finally share a sneak peek of our Facebook partnership with Ray-Ban! Our first smart glasses will launch next year, and that’s just the beginning … The future will be a classic and it's coming in 2021 😎 pic.twitter.com/l9992ZQGoy
– Hugo Barra (@hbarra) September 16, 2020