You may or may not agree with Disney + on its decision to preview Mulan to its subscribers by paying a extra of 21.99 euros, but it cannot be said that the streaming platform has not seen us well: Sensor Tower in fact, reports that in the weekend that began on September 4 – the date of the debut of the film in home cinemas – the downloads of the Disney + app reached 890 thousand, 68% more than the previous week.
Not only that: the report also reveals that the expenses incurred on the app have increased by 193% (service activations and purchase of VIP access), reaching 12 million dollars. In short, it seems that the test was successful: Subscribers like to purchase a virtual ticket to preview content. After all, the cinema has rapidly transformed into a place that is no longer accessible (or no longer accessible as before) to guarantee social distancing due to the pandemic, and if you want to watch first-run films, it seems that the path is precisely that of payment. extras on streaming platforms.
Disney +, all the news coming in September: there is also Mulan 96
High Definition 25 Aug
Hamilton had previously performed even better than Mulan, but proposed on Disney + at no additional cost. In July, in the first weekend the film was released, app downloads increased by 79% (+1 million activations). And keep in mind that all these numbers must be counted by default, since the statistics only take into account the downloads made on the App Store and Play Store, and not those on other sources (Amazon, for example).