The front is growing Anti-Facebook among large companies (technological and non-technological), or rather the front of those that are significantly reducing or completely stopping advertising investments in the popular social network. Disney is added to the list, as reported by The Wall Street Journal, paused the Disney + Facebook ad and the Instagram ad used to promote Disney's other streaming platform, Hulu.
The reason is similar to that which also prompted Microsoft to significantly reduce advertising on Facebook: it concerns the way in which advertisements are displayed, and to be exact, the fear that these may be associated with inappropriate content such as those that encourage hatred, discrimination and terrorism.
To further contextualize the story, it is recalled that a group of companies (including Coca-Cola, Honda and Verizon) have openly sided with the coalition formed by organizations for the protection of civil rights that is boycotting Facebook, carrying out the campaign #StopHateforProfit. Other giants, although not adhering to it explicitly, are reducing advertising investments – in addition to the aforementioned Microsoft, there are also, Lego and Starbucks.
According to The Wall Street Journal, in the first part of the year Disney spent, in the United States alone, about 120 million dollars to advertise Disney + on Facebook and, between 15 April and 30 June, 16 million for Hulu on Instagram. Facebook last month defended itself against accusations of not doing enough to combat the spread of news that incite hatred and racism, saying that control, which has been strengthened over time and that further measures will be taken to improve it further.