The pandemic makes another victim in the high-tech market: the organizers of the CES have communicated that the 2021 edition will take place exclusively through a series of events broadcast online, no physical event, no gatherings. The current health situation has canceled the plans that the organizers prepared at the beginning of June and which aimed to safeguard the appointment as it had been held in previous years, but with appropriate precautions to avoid spreading the infection.
Gary Shapiro, President and CEO of the CTA (Consumer Technology Association) that deals with the event, stressed that the pandemic and growing health concerns related to the spread of COVID-19 they do not allow tens of thousands of people to gather safely in Las Vegas in early January 2021. The alternative is to resort to technology for an all-digital edition of the CES:
Technology helps us work, learn and connect during the pandemic – and this innovation will help us reinvent CES 2021 and bring the technology community together significantly. By switching to a fully digital platform for 2021 we can offer a unique experience that helps our exhibitors to connect with existing audiences and new users.
The CES as a physical event will return but the appointment is postponed to 2022. The all-digital edition of the CES, set for the beginning of January 2021, will in any case be characterized by keynotes and conferences, the possibility of getting to know the new products of the high- market. tech and to arrange meetings with companies operating in the sector.
The news of the cancellation of the physical event is unfortunately not surprising considering that the United States has the sad record of being the country most affected by the virus (4.2 million infections and over 140,000 deaths according to the latest WHO data) and that there are no significant signs of a decline in the epidemic curve.