If Apple is the first American company to reach the record figure of 2 trillion dollars of market capitalization, it is also and above all due to the fact that in the mobile sector its products are not simply top: no, they are the single best-selling devices in the world. This applies to the iPhone 11, but Apple is also a leader in the parallel market for wearables, which is on the rise, thanks to the great success of its true wireless headphones AirPods and AirPods Pro, and of course to smartwatches, with the Apple Watch now making it to Series 5. .
According to data provided by Counterpoint, in the first half of 2020, global shipments of Apple Watch amounted to more than half of the total for the entire sector: and precisely to 51.4%. The pandemic, in general, has not only not held back the wearables market, but has led to further growth due to a greater sensitivity of consumers to health and its monitoring. The regions most affected by COVID-19 have seen a significant increase in the demand for smartwatches on an annual basis: in Europe + 9%, in the USA + 5% and in India even + 57%.
As for the Apple Watch, shipments grew by 22% compared to 2019, thus consolidating an already strong dominance within the market. Not only is Apple Watch Series 5 the best-selling smartwatch ever, but following it is another device from the bitten apple, namely Apple Watch Series 3. Which means that from time to time they are interested in a cheap Apple Watch: exactly what in Cupertino they would be working, at least according to the rumors we reported yesterday.
Behind the Cupertino giant compared to last year, something has changed, with Samsung slipping from second place to fourth, preceded by Huawei in third position (8.3%) and Garmin in second (9.4%). The Korean giant, however, according to estimates by Counterpoint should see a considerable increase in demand in the second half of the year thanks to the release of the brand new Galaxy Watch 3, which we immediately reviewed: even if the bezel will hardly be enough to cloud the Apple Watch crown.