Apple is looking for new elements that can give an edge to Apple TV +, its video streaming service that made its debut last year. In 2019 the Cupertino house had proposed an interesting promotion that allowed those who bought iPhone 11, 11 Pro, Pro Max – but not only – to get a year of free trial together with the device purchased.
It seems that Apple intends to renew this promotion to further spread the platform on the occasion of the launch of the new iPhone 12 family. At the moment there are no precise details about it, so it is not clear if the offer will be accessible again to those who already have it. used last year. It would not surprise us if the Californian company decided to follow this path, as it could be a move aimed at increasing the perceived value when buying a new device (remember that iPads and Macs are also included in the promotion), as well as to allow the Cupertino house to continue to increase – or at least to keep constant – the base of users who access the service.
n this phase, in fact, the most important thing for Apple TV + is to have a sufficiently large subscriber base to justify its existence, while the economic return can be temporarily overshadowed, waiting to consolidate its presence on the market. streaming services.
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