Apple has confirmed that it will postpone the new privacy features of iOS 14 until early next year, thus giving developers and advertisers more time to prepare. The hypothesis had started circulating just a few hours earlier, then an official post arrived that clarified any doubts.
The novelty at the center of the debate, we recall, is that the apps will have to ask the user for consent to track online activities. Tracking is used by advertisers to organize advertising campaigns tailored to the user's tastes, which are for obvious reasons more effective than generic ones.
It is expected that many users will deny consent, and therefore the value of the advertisements on iOS will drastically collapse – Facebook even ventures the hypothesis of no longer offering (on iOS, of course) the Audience Network service, which carries the ads of the Facebook ADV network on mobile apps and websites.
Apple says it has decided the delay to "give developers time to make the necessary changes", but it is not immediately clear if this will help advertisers find an effective solution – also because it has already been known for several months, to be precise from WWDC. 2020, when Apple presented the new version of the operating system.
The best quality / price ratio of 2020? Xiaomi Mi 10 Lite, on offer today by Tecnosell at 265 euros or by Euronics at 329 euros.