A golden quarter ahead for MacBook sales: sources in the supply chain Digitimes they expect growth of 20% between July and September compared to the period between April and June. Generally Q3 is very propitious because of the return to school, and it is probable that the COVID-19 pandemic will encourage the updating of the owners of older computers; It is easy to speculate that this is a sector more suited to the MacBook Air, whose list price remains somewhat accessible. In any case, sources also say that Apple will increase MacBook Pro orders towards the end of the third quarter.
It is also likely that the first ARM-based Mac will be presented in the coming months, and according to Ming-Chi Kuo it could be the MacBook Pro; but its arrival is expected at the end of the year, not at the end of summer. Indeed, precisely the period of uncertainty that will inevitably follow such an epochal change should act as a deterrent to the most prudent customers. In short, the variables involved are many; what matters is that although it is not immediately clear why, the forecast for the quarter is optimistic.
Among other innovations, suppliers expect a substantial demand for notebooks and components for server systems