Apple TV + is one of the most recent streaming platforms and has the difficult task of facing giants that have been operating in the sector for some time. Second Bloomberg the Cupertino house is working to make Apple TV + even more attractive for new users by using Augmented Reality content. Basically the characters and objects of a film or series could come to life in the surrounding environment using an iPhone or iPad and the TV app.
The new AR content is described as a kind of extra to the main one, comparable to the director's commentary or a movie trailer. The news could therefore take a back seat, were it not for the further purpose that Apple could aim for by investing in this type of solution: to stimulate interest in AR technology in view of the launch of new hardware devices developed by Apple and suitable to enhance them.
The arrival of AR features on TV +, barring second thoughts, is set for 2021, Bloomberg says. The iPhone 12 (at least some models of the new line) will be equipped with a LiDAR sensor that will improve the experience of use with Augmented Reality apps – see the recent confirmations – but the real news is expected in 2022 with the much talked about Apple Glass .
First the "need"and then satisfying it with an adequate product can prove to be a more successful move than the opposite one that first creates the hardware – more or less futuristic – and then relegates it to the role of a simple experiment, unproductive in terms of sales. Apple could try the 'reverse approach starting to whet the curiosity of the public with new contents in Augmented Reality and only then arrive on the market with a viewer.
On the verge Bloomberg states that in 2022 the Cupertino house will launch a viewer for Augmented and Virtual Reality designed for use in the recreational field, for the use of videos and the holding of virtual meetings. In 2023, instead, an Apple viewer dedicated only to Virtual Reality should make its debut. It is a likely scenario also in light of the fact that the Company is continuing to accumulate resources for use in AR and VR technology through the acquisition of small startups – that of Spaces is the latest in order of time.
These are projects that could change in progress, but starting to test the waters using TV + is a strategy that would give Apple important feedback. In the immediate future, the strategy would contribute to relaunch Apple TV + in a crucial period for the service: it should be remembered that Apple's streaming platform has begun to form its user base with the offer that just under a year ago allowed Buyers of an Apple device get free access to the service for 12 months. It will be determined how many users will decide to renew it upon expiry starting to pay the monthly fee.
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